Kovalam is a much sought-after coastal town with three adjacent crescent beaches. The leisure options at Kovalam are plenty and diverse. Sunbathing, water sports, herbal body toning massages, special cultural programmes and catamaran cruising are some of them. Life on the beach begins late in the day and carries on well into the night. The Uday Samudra Leisure Beach Hotel and the GV Raja Convention Centre, where the convention will be held, are located at Kovalam.